WCSI Brand Standards

Registered Marks

All of WCSI's registered marks, as well as other names, logos, graphics and symbols that are representative of the Institute or its entities, whether or not registered, are the property of Watson Caring Science Institute & Jean Watson LLC. Including but not limited to

  • Primary WCSI logo
  • Primary WCSI logo + Latino-Iberoamerica
  • Lotus Library logo
  • WCSI-related graphics & icons
  • Photos, videos and audio of Jean Watson

Use, reproduction, copying or redistribution of trademarks without prior written permission from Watson Caring Science Institute is prohibited.

WCSI trademarks are not to be altered, diluted, or otherwise misused.

Permitted Use

All current WCSI Staff Members, Faculty, Associates, Consultants and active National Affiliates are permitted to use WCSI's primary logos and digital assets.

Supplemental logos are available for use based on specific status or criteria.


Please contact Carol Wadsworth, WCSI Marketing Director, with any questions about WCSI's marks, their use or any potential infringement or misuse.

Updated: December 5, 2023

Official Trademarks — Registered & Applied


  • 10 Caritas Processes®
  • Caritas Coach®
  • Caritas Coach Education Program®
  • Caritas Leader®
  • Caritas Nurse®
  • Caritas Partner*
  • Watson Caritas Measures*
  • Watson Caritas Patient Score®


  • Lotus design mark in logo: Compassion, Wisdom, Love, Caring
  • Lotus design mark with WCSI below: Compassion, Wisdom, Love, Caring — Watson Caring Science Institute
  • Lotus design mark with Lotus Library below*


Trademarks — In Use & Inferred


  • Caritas Consultant
  • Caritas Leadership Program™️
  • Caritas Partner™
  • Latino-Iberoamérica
  • Lotus Recognition™️
  • Soul Source™
  • The Caring Store
  • Watson’s 7 Sacred Sutras™
  • Watson Caritas Measures™
  • Watson Caring Science Postdoctoral Scholar
  • Watson Caring Science Senior Scholar
  • WCSI Regional Caritas Consortia™


  • JHeart
  • Jean Watson signature with heart
  • Arched text above WCSI primary logo: This program is endorsed by
  • Arched text above WCSI primary logo: Scholarship Recipient

      Brand Asets

      Primary Logos

      The Watson Caring Science Institute’s logo embraces the beauty and simplicity of the universal lotus, and is surrounded by the words: Compassion, Wisdom, Love, Caring.

      Versions of WCSI Logo

      Lotus Library

      Brand Asets